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SKINSENSE

Designing a Flexible Brand Identity for Customized Skincare Solutions

Created a non-clinical brand identity for a fictional customizable skincare startup founded by eczema sufferers, balancing scientific credibility with approachable warmth. Developed comprehensive brand guidelines, packaging designs, and a responsive website that emphasizes natural ingredients and personalization while focusing on the emotional benefit of confidence rather than skin conditions themselves.

Brand Identity, Packaging Systems, Digital Experience Design

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Inspired By Organic Lines In Nature

THE IDENTITY

The visual identity balances organic elements with modern design, reflecting natural ingredients without sacrificing sophistication. Botanical-inspired visuals establish a distinctive language that feels authentic rather than clinical, while maintaining a sense of quality. This nature-meets-modern aesthetic flows consistently across all brand touch points.

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Dynamic, individual, and modern with holographic elements

WEBSITE

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