NEW YORK ASIAN ARTS FESTIVAL
Honoring Asian Roots and Inspiring New Artistic Voices
The New York Asian Arts Festival is a grassroots Art Festival with a mission to amplify and celebrate AAPI art and creativity in NYC. I developed the brand identity for the New York Asian Arts Festival, creating a visual system that honors Asian culture while feeling distinctly contemporary. Drawing inspiration from the multicultural backgrounds of the founders, I crafted a comprehensive identity system and exhibition design that bridges cultural heritage with modern design sensibilities.
Brand & Visual Identity, Copywriting, Social Media Design, Merchandise Design, Exhibition Design
Connie’s creative direction gave us an identity that felt vibrant, authentic, and inclusive—helping us build trust and excitement with our community as a debut festival."
Noopur L.
CO-FOUNDER
THE IDENTITY
Rooted In Tradition But Undeniably Current
The logo mark reimagines traditional East Asian name stamps and South Asian block printing in a contemporary geometric form. The typography pairs Ouma Devanagari with modern fonts IBM Plex Mono and Source Sans Pro, balancing heritage with accessibility. Inspired by vibrant markets, festivals, and cultural celebrations, the bright color palette creates bold contrast that captures the joyful energy of Asian diaspora communities.
"What Will People Think?"
EXHIBITION
New York Asian Arts Festival's debut exhibition showcases four emerging AAPI artists exploring perception, identity, and the weight of expectation through the quiet tensions of diaspora life—the feeling of being seen through multiple lenses at once.
Layers of Identity
Beneath the Surface
EXHIBITION IDENTITY
The exhibition required a distinct visual approach balancing the festival's brand with a thought-provoking aesthetic.
By introducing a bold sans serif display font layered over translations in different Asian languages, I created a visual metaphor for the AAPI experience—where parental & cultural expectations constantly exist beneath and influence lived reality in the diaspora.
艺术
Noto Sans SC
Medium
Aa
Aktiv Grotesk
Black
कला
Noto Sans Devangari
Medium
예술
Noto Sans KR
Medium
