LA IN COMMON
Rebranding a Grassroots Community
LA in Common is a community based organization transitioning from grassroots startup to a scalable, professional brand. I developed their complete brand identity system, including a flexible logo structure that can adapt to new cities, comprehensive brand guidelines, and launch assets across digital, print, and environmental applications. The rebrand balances professional credibility with the approachable, community focused energy that defined their origin.
Brand identity, Rebranding, Design systems, Social Media Design, Website Design
LA IN COMMON
Rebranding a Grassroots Community
LA in Common is a community based organization transitioning from grassroots startup to a scalable, professional brand. I developed their complete brand identity system, including a flexible logo structure that can adapt to new cities, comprehensive brand guidelines, and launch assets across digital, print, and environmental applications. The rebrand balances professional credibility with the approachable, community focused energy that defined their origin.
Brand identity, Rebranding, Design systems, Social Media Design, Website Design
Old Identity
Grounded, Warm, Built to Support
The new visual system plays with the concept of "holding space", the way LA in Common does for its builders.
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Revamped Website Design
Rebuilt the LA in Common Squarespace site from the ground up: tightened up the copy, conslidated to fewer pages, defined a clearer user experience with a simplier to membership. Less explaining, more inviting.
HOMEPAGE
