NOVACARE
Relieving the pressure of allergy symptoms through innovative, patient-centered medications.
Developed a complete brand identity and website that would revolutionize pharmaceutical branding by moving away from clinical, sterile aesthetics. The challenge was to develop an approachable identity for allergy medications targeting sufferers aged 35-65 who are proactive about their healthcare journey. Drawing inspiration from the ocean metaphor of ascending from crushing depths to surface relief—mirroring the allergy experience—I crafted a visual system that balances medical authority with human empathy.
Brand Identity, Packaging Systems, Digital Experience Design
THE IDENTITY
An identity that inhales and exhales with life
The brand system differentiates Novacare from sterile pharmaceutical aesthetics through flowing logomark lines suggesting respiratory rhythm, color gradients transitioning from deep blues to coral and lime, expanded Poppins letter spacing creating breathing room, and photography contrasting blurred vs. crisp outdoor imagery to represent the journey from symptom disorientation to relief clarity.
Modern, energetic web platform that redefines pharmaceutical digital presence
WEBSITE
